Google goes desi, starts online Hindi software

Click here for this Google Hindi page

अब तो हिन्दी मैं लिखना असान हो गया है.
मगर सब को क्या मालूम के यह कैसे कम करता है?

Samiran Saha, Hindustan Times

New Delhi, August 20, 2007

The world’s hottest search engine has gone desi. Now you can type in English and get the script in Hindi on Google. You can also search for local content in Hindi and 13 other Indic languages. Engineers at Google have developed software that helps online usage of "Indic" language scripts.

The term "Indic" refers to the Indo-Aryan languages that form a sub-group of the Indo-Iranian languages.

"Indic" is used in the context of the Indo-European linguistics, and is not strictly a geographical term.

Hindi transliteration was launched on the blogger service earlier this year, and the latest service http://www.google.com/transliterate/indic/ is a standalone offering of the same technology.

By launching its search in Hindi Google is looking at the wide base of Indian Net users, a large section of which comprises of those proficient in Hindi.

Google’s new products come from its Bangalore based research and development centre and its other laboratories based in different parts of the world. The two products -- Google Local Search and Google Business Centre -- launched by Google on Monday are specifically designed for those proficient in Hindi.

The Local Search is a tool for Indian users looking for relevant information on the web. With the launch of these products users will now be able to search for information on local businesses like restaurants, shops and hotels by simply searching on http: //local.google.co.in and its Local Business Centre is available at www. google.co. in/local/add.

To switch to Hindi, the users will be aided by the Indic on-screen keyboard software which can be installed by users on their personalised iGoogle pages. Typically, when a user types in English and hits ‘enter’, the script appears in the Indic script through transliteration. Google's Indic transliteration allows the user to type in Hindi using phonetically equivalent English text entered through an English keyboard. Users can create Hindi content and use it in any of the applications including mails and documents.

See also

Google Trends: The Great Desi Survey May 23, 2006, Mayank Austen Soofi

Google News Goes Desi - Launches Hindi News Service
March 16, 2007, Aaman Lamba

Google unveils India Labs, local search
INDIATIMES NEWS NETWORK[ MONDAY, AUGUST 20, 2007 03:12:44 PM]

Demise of the Local Catalog or The OPAC Reborn?

Demise of the Local Catalog, by Roy Tenant***

The OPAC Reborn.(Online Public Access Catalog at libraries)

The Future of Cataloging, by Peachy

Thought for the day - Now if we had the semantic web or enough catalogers

***My 2 cent:
This article is an excellent eye opener, and makes a good feed-forward. Thanks to John Jaeger for sharing this info.

I agree with Roy that libraries must pack off their catalogs (I packed it too, and seen so many). But moving with a Google model (a free search-ware mindset) is probably not going to make the library catalog that useful and value-added, on the face of umpteen competitors; and a searchology (as Google calls it) that comes with a package minus the controlled vocabulary (with whatever name one likes it, LC, Meta tags, etc.).

I think there must be an effort to upgrade our mindset of catalogoing / cataloguing and fine tune it with our own foundations of librarianship and user-friendly ventures.

I have been working on the idea of visual catalogs, that started with the idea of an indepth, as well as, localized cataloging spirit of my professional inspirer: Sanford Berman.

FYI. I have compiled a webliography on this theme. Would appreciate your comments on this dimension. The link to my webliography is: