The Harry Potter Marketing Story Revisited
PS. Jill Stover's blog (Library Marketing - Thinking Outside the Book) and, Vancouver Sun (Magical Marketing: Harry Potter seller turns early book release into effective sales tool) covered this theme in 2005. Here is an update:
From my related posts:
Labels: Book Market, Books, Librarians, Libraries, Marketing, Publishers
1 Comments:
Thanks, Mohamed for your nice words about the blog post. I look forward to reviewing the collection of links you've provided here. Best wishes!
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