International and Comparative Librarianship

S. R. Ranganathan, P. N. Kaula, R. N. Sharma, J. F. Harvey, D. J. Foskett, J. P. Danton, M. M. Jackson, etc.
This Blogosphere has a slant towards India [a.k.a Indica, Indo, South-Asian, Oriental, Bharat, Hindustan, Asian-Indian (not American Indian)].

Saturday, April 07, 2007

The Harry Potter Marketing Story Revisited

PS. Jill Stover's blog (Library Marketing - Thinking Outside the Book) and, Vancouver Sun (Magical Marketing: Harry Potter seller turns early book release into effective sales tool) covered this theme in 2005. Here is an update:

  • Seeks ''Harry-est Town'' in America
  • Indigo starts 107-day countdown to release of Harry Potter and the Deathly Hallows
  • New Potter book has rules for libraries
  • Librarians must obey the rules to get Harry
  • Seeks "Harry-est Town in Canada"
  • Publisher Wants To Keep Harry Potter's Secrets
  • No peeking at 'Deathly Hallows' till July 21

    From my related posts:
  • Market Research Resources via Libraries

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    Blogger Jill said...

    Thanks, Mohamed for your nice words about the blog post. I look forward to reviewing the collection of links you've provided here. Best wishes!

    3:43 PM  

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