Library Lovers Day

That's a creative visualization of The Australian Library and Information Association (ALIA) and their associates:

Library Lovers Day - An ALIA, PLA initiative. February 14th, 2008.

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For centuries February 14 has been known as Valentine's Day, a time beloved of romantics. Now a new era has begun with Library Lovers everywhere claiming the day for the objects of their special affection - Australia's libraries.
People are devoted to their library and not just on one day of the year. Millions of library lovers across Australia must be right!

Promote your collections - use lines like "go to bed with a book", or "share a book with someone you love". It's also a great opportunity to showcase your romance, relationship enhancement or true love (ie biography) titles.

Tempt users to have a blind date with a book and venture outside their comfort zone! Wrap it in brown paper (tied up with string!) and encourage them to take one home as an "extra". To make it easier write the barcode on the outside of the package.

Much more from the http://www.librarylovers.org.au/

• This is cited in Book Patrol: A Haven for Book Culture; and Infobib
  Interessantes aus Informations- und Bibliothekswesen