Orient loses Longman
Mumbai, Jan. 14: Orient Longman — the Hyderabad-based publisher of educational books — is losing its suffix. The Telegraph - Calcutta (Kolkata),
Pearson Education group of the UK has reclaimed the rights to the Longman brand in India in an out-of-court settlement with Orient Longman.
In 2006, Pearson Education, the owner of the Longman name worldwide, had filed a suit against Orient Longman in a British court to assert its right to the Longman brand. Under the terms of the settlement, Orient Longman has agreed to stop using the Longman brand by November 2008. But it will be able to use the expression “formerly known as Orient Longman” for another year until November 2009. Continue reading
Labels: Area Studies, Book Market, Publishers
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